📝 Summary

Welcome to Wellness Operator! Simeon here. In today’s edition:

• The fastest and easiest way to increase your sales conversion rate

• Why paid ads are working so well right now

• The highest-earning coaches

• And much more…

Let’s get started!

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🎯 Actionable Tip

The Fastest and Easiest Way to Increase Your Sales Conversion Rate

What?
To increase your sales conversion rate without overhauling everything, improve your calls to action (CTAs). Make sure your offer is enticing and your call to actions are clear, specific, and easy to find. Also, simplify the decision-making process for your potential customers. Ex. Drop 2 Dress Sizes In 90 Days

Why?
Overcomplicated landing pages and unclear CTAs can confuse your visitors. By making your sales funnel easy to navigate and leading customers directly to your offer with a clear CTA, you reduce friction and increase the chances of conversion.

Focus 90% of your efforts on your headline and sub-headline.

How?

• Only optimize the immediate friction points: If your CTR is low focus on that. If the conversion on the landing page is below KPIs, optimize that. Never optimize everything at the same time.

• Place CTAs Above the Fold: Make sure they are visible when someone lands on your page. You don't want people hunting for how to take the next step.

• Test and Optimize: A/B tests different versions of your CTAs. Try varying the wording, colors, and placement to find the best for your audience.

📰 Deep Dive:

The Highest Earning Coaching Model

Let’s dive into what makes the highest-earning coaches stand out. It's not just about offering a program or a product; it's about creating a scalable coaching model that works while you sleep.

Here’s the winning formula:

1/ High-Value Group Coaching Programs

High-ticket group programs are often more profitable than one-on-one coaching. Even OG coaches like Tony Robbins have moved their coaching models to scalable group programs, allowing them to serve more people and generate higher revenue.

It’s also a better experience for the clients as well as they get to share pains, wins, get feedback, and have peer pressure moving them into action mode.

2/ Digital Products & Courses

Coaches who sell high-value digital products and online courses experience exponential growth. These offerings provide passive income while still adding value to your audience.

It’s a CREATE it once monetize forever type of offering. The caveat here is that you already need to have a big established audience and credibility in the space to pull out a successful course launch at scale.

There’s better models when first starting out.

3/ Membership or Subscription Models

Monthly subscriptions or membership programs (e.g., workout plans, and nutrition advice) allow for recurring revenue. Plus, they keep your customers engaged for the long term.

Could be as low as $14.99 for an app, $97 for a community, or $297 for monthly coaching.

It’s a great (often affordable for your customers) way to build a client base and not start every month from scratch.

4/ Summary

If you want to get the best of all worlds, start with a high-ticket scalable group coaching model with a mix of digital products, and a subscription service once you start scaling.

Multiple revenue streams allows you to capture all segments of the market and diversify your income, in case a fluctuation happens (and it always will).

Why Paid Ads Are Working So Well Right Now

Paid ads are one of the most powerful tools in your marketing arsenal. And right now, they’re working better than ever. Here’s why:

1. Advanced Targeting Capabilities
   Platforms like Facebook and Instagram have enhanced their targeting tools, allowing you to reach your exact audience with laser-precision AI optimization. Whether you’re targeting by interests, behaviors, or demographics, you can fine-tune who sees your ads. Even better, leave it broad to the platform will do its work.

2. Affordable Entry Point
   The cost to start running paid ads has never been lower, and with the right strategy, you can generate a high ROI even with a small budget. If you're strategic, a $10/day budget can lead to thousands in revenue over time.

3. Retargeting Ads
   With retargeting, you can engage people who have visited your site but didn’t convert. Showing them ads with specific offers tailored to their actions can increase your chances of converting them into paying customers.

4. Lookalike Audiences
   By creating a lookalike audience based on your best customers, you can scale up your ads and reach people who are most likely to convert. This helps you focus on high-converting prospects rather than wasting your budget on random audiences.

Two AI Agents Every Health & Fitness Business Needs in 2025

We explore the most powerful AI tools and strategies to help health and fitness professionals grow their businesses and boost lead generation.

20 Quick Wins for Your Health & Fitness Business

This video outlines 20 actionable strategies for health and wellness businesses to boost cash flow, retention, and growth.

🔗 Best Links

Here are some of the best resources I’ve found since the last newsletter:

📈 Sales

• The Ultimate Guide to Increasing Your Sales Conversion Rate (link)

• How to Use Testimonials and Case Studies to Skyrocket Your Conversions (link)

🎤 Marketing

• How to Use Paid Ads to Scale Your Coaching Business (link)

• Google Ads Optimization (link)

📱 Social Media

• Best Practices for Running Ads on Instagram for Gyms (link)

🤖 AI, Tech & Tools

• Tool of the week: Perplexity AI - Perplexity AI is an advanced AI-powered search engine that delivers real-time, accurate answers to your queries with contextual insights.

🫂 Community Building

• How to Build a Fitness Community - The 6 Essential Steps (link)

🤝 How I Can Help You

If you like this newsletter and want to work with me, here are a few ways we can collaborate:

1. You can apply to work with my Agency, Digital Wellness Partners ( → Apply here).

2. Need AI Employees for your health and wellness business? Get WellGrow.Io (→ See Demo)

3. Take your client experience to the next level with AI-powered fitness, nutrition, habit-coaching, plus in-app messaging, progress tracking, and more. (→ See Demo)

Or, simply reply to this email. I reply to everyone who reaches out.

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